Choose the information customers need
A website can provide controlled pages for services, menus and enquiries; social platforms can provide discovery and conversation. Decide where each customer task is easiest to complete.
Consider control and dependency
Platform accounts depend on that service's rules and availability. A website also depends on hosting, software and maintenance. Neither should be treated as a permanent, risk-free channel.
Keep facts consistent
Maintain contact details, prices and hours wherever you publish them. Link to the appropriate current page rather than leaving contradictory versions. Avoid claiming every business needs the same channel mix.
Compare cost and useful results
Include content work, maintenance and the time spent answering repeated questions. Measure actual enquiries and task completion. A website or social following cannot by itself guarantee trust, sales or search rankings.
Questions about this guide
What should a website add to my social media presence?
Identify information customers struggle to find, such as services, opening arrangements or how to enquire. Give the website a clear task rather than duplicating every social post.
How do I decide whether to start with a small website?
List the pages and enquiry route customers need now and who will maintain them. A manageable accurate site can be expanded as the business's needs become clearer.